How to brief a 3D product render (and get it right the first time)

The brief is the single biggest factor in how fast a render is finished and how many rounds of changes it needs. A complete brief lets the work start immediately; a vague one turns into questions, guesses and revisions.

What to send

1. The product

• 3D or CAD files if they exist — STEP, IGES, SolidWorks, FBX, OBJ or GLB.
• Otherwise, photos from every side in even light, plus the real dimensions.

2. Materials and colours

• Exact colour codes — Pantone, RAL or HEX — not just “dark blue”.
• The finish of each part: gloss, satin or matte; brushed or polished metal; clear or frosted glass.
• Photos of physical samples if you have them.

3. Brand assets

• Logos as vector files (SVG, AI or PDF).
• Label and packaging artwork at full print resolution, with its dieline.

4. References and style

• A few images of renders or photos whose look you like — lighting, background and mood.
• Anything you don’t want is just as useful.

5. Output

• How many images, which angles, and the aspect ratio of each (square, 4:5, 16:9…).
• Where they will be used — website, marketplace, social media, print — and the largest print size.
• Background: white, coloured, or a scene.
• For video: length, format and whether there is a soundtrack.

6. Deadline

The date you need the final files, and any earlier date you need a preview.

A brief template

Product:            name, model number
Files:              CAD / 3D file, or photos + dimensions
Materials:          part — colour code — finish
Brand assets:       logo (vector), label artwork
References:         links or images, likes and dislikes
Output:             number of images, angles, aspect ratios
Usage:              web / marketplace / social / print (max size)
Background:         white / colour / scene
Deadline:           final date, preview date

Common mistakes

• Describing colours in words instead of codes.
• Missing dimensions, so proportions are guessed.
• Low-resolution logos pulled from a website.
• Changing camera angles after the lighting is approved.
• Approving colours on an uncalibrated phone screen.

Ready to start? Send your brief by WhatsApp or email — we reply with a quote within 24 hours. Prices start at 4,000,000 Toman per render; see the rendering products.